In art history, readymade is a radical concept that emerges from repositioning everyday objects as works of art. Pioneered by Marcel Duchamp, this approach emphasizes that an object can gain meaning solely through the artist's choice. Today, however, readymade has reached a new dimension with the new production techniques offered by the digital age. Küntay's sneaker sculpture, featuring fluid surfaces covered in doodle patterns, stands as a powerful example of this transformation.

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Industrial Product as an Art Object

Küntay takes a mass-produced sneaker and elevates it from a mere fashion object to the heart of art. Yet, this approach goes beyond the classical readymade understanding—there is an innovative intervention with the object. The fluid form frees the sneaker from its boundaries, transforming it into a living organism. The doodle drawings on it add a layer marked by the artist's signature, bringing forth randomness and the subconscious.

New Generation Readymade: The Fusion of Digital and Physical
This work reinterprets the critique that traditional readymade posed against the mechanical production of the industrial age by exploring the boundaries of the digital era. Combining 3D printing technologies, fluid forms, and original patterns, this piece makes a strong contribution to the contemporary definition of new generation readymade. Küntay's work blurs the lines between art and design, craft and industry, transforming the identity of the object. The sneaker is no longer a fashion item; it becomes a sculpture reborn through the artist's intervention, a part of contemporary art.

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In this sense, Küntay raises a significant question about what the new generation of readymade can be by bringing together emotional, experimental, and technological elements.