💡 Design Process: 🔹 The main pattern was used in mall interior decorations and columns. It was also applied to the Claw Machine's wrapping. 🔹 The supporting pattern was transformed into a heart doodle and placed digitally inside the mall. Visitors could experience these hearts through QR technology on their phones. 🔹 We integrated the supporting pattern into a previously recorded building video, creating a CGI-enhanced version. 🔹 These hearts and daisies were animated using CGI technology and floated outside the mall. 🔹 The characters we designed were 3D modeled and turned into engaging social media videos. 🔹 Doodle hearts were animated and displayed on the mall’s digital screens. 🔹 As part of the campaign, we also held a live performance where we painted our heart design! 🎭🖌 🎨 An Exhibition Blending Art & Technology: Using the main patterns created for Akmerkez, we organized an art exhibition showcasing the lives and love stories of 24 artists. Visitors experienced their works and stories via QR technology on their phones, making it an interactive art journey. 🚀 Results: 📱 The campaign reached 500,000 views on Instagram! 📊 The brand's account engagement increased by 4%. 🏆 We hosted the first-ever doodle exhibition in a shopping mall in Turkey! 🔬 We incorporated new technologies such as CGI and AR, taking the campaign to a digital level. This massive campaign was accomplished by just three people! 💪🏼✨ Working on projects where art and design merge is a huge source of inspiration for me. I truly appreciate brands that support independent artists, and I’m grateful to Akmerkez for giving me this creative freedom! 💫